Elements of a Good Web Design

A website serves as your virtual business. Aside from providing information about your company, your products and your services, it also functions to facilitate the delivery of your products and services particularly to those engage in software products. As a marketing tool however, your business website must go beyond a dull channel of monotonous information about your products and services. It must be built with your customers in mind. More specifically, it must build customer trust to nurture relations and satisfy their needs. And these are the guiding principles that identify the marketing functions of your website upon which website design must follow. Here are the elements of good web design:

Minimalist Design. A minimalist design is typified by the clarity of purpose and intention. And the primary purpose of your website is to serve customers.  At its very core, your website design should be made to promote your products or services in such a way that will satisfy customers in order to have value.  Whether it’s displaying clearness through white space, minimizing colours, or arranging the layout systematically, the idea is to remove anything in the design that could otherwise cause distraction to this purpose.

Company Brand. Your website should be a reflection of your brand. More than merely placing your name and logo in your website, its theme, colour or any other feature must reflect your distinction as a business as against your competitors. This will make your website your true online persona.

Customer-centric Content.  Your website ultimately contains bunch of information about your company, your products and services.  As a marketing tool however, content should be structured in such a way that it would be beneficial and useful to your customers and visitors.   Content should also include search engine optimization elements to simultaneously improve the visibility of the sight in organic search results.

Ease of Navigation. Because of the bulk of information that you can put in your website, it is easy for anyone to get lost.  Ease of navigation means visitors and customers are able to go and move easily to where they want to go and quickly find what they want to find.  Placing a search button or bar can help a lot in easing navigation.

User Friendly. A user friendly design allows anyone to achieve the task they want to perform with your website at the fastest and most convenient way without need on with or without any outside assistance. This means that anyone regardless of age or technical background can understand how to move around your website.

Call to Action. Your website should be a static set of information about your product and services; it should be designed to empower customers to take action, which is to make an inquiry, to purchase or to provide insight. The website should contain elements that can facilitate sale, which is ultimately your main goal. A million visits to your site are essentially futile if none of them are converted into real customers by making a purchase. However, not all customers are ready to make an immediately purchase decision.  In lieu of which, call to action must include opportunities that can facilitate customer interaction and future return.

Mobile version.  A good web design must work in any mobile internet device including smart phones and similar gadgets.  This is because more and more people are accessing the internet and conducting their online business through mobile internet access devices.