In order to compete in today’s market, there are four things that your business must have and do from a marketing perspective in order to stay in business. The following is a very short and simple list of four things that should be a priority in your marketing mix.
1.) A web site – phone books are a thing of the past. Stop spending $800/mo on those adds and get a web site immediately.
2.) Your web site must be responsive – that means it will adapt to different screen sizes and still look good and work as expected. It is estimated that nearly 60% of all search traffic occurs from mobile devices so this is very important.
3.) Social Media Accounts – social media is providing a FREE outlet to actually interact with your customers on a regular basis. You not only have to have the accounts, but you also have to post to them – information that is relevant to your customers. We recommend starting with Facebook and Twitter.
4.) An Email List – email marketing is still one of the most effective ways to market directly to your customers. You need to be emailing your list at least one time per month, if not once per week.
